About Stephanie Danielson (Dureg)
Formerly Stephanie Dureg, Stephanie Danielson has cultivated a wide range of marketing and communications skills with an emphasis on digital marketing, multi-channel communications, and advertising.
My purpose in life is to be the light and change I want to see in the world and to inspire others to do the same.

Data Driven Marketer
Services
Whether it’s telling your brand’s story, developing a marketing and communications plan or content development (no matter how big or small), let’s find out how we can support each other.
Case studies
As a results-driven marketing strategist, I specialize in developing and executing integrated marketing campaigns that drive brand awareness, engagement, and conversions.
Portfolio
My portfolio showcases a diverse range of projects where I have successfully led multi-channel campaigns, optimized digital marketing strategies, and compelling content.
Skills and Competencies
Content Creation
Develop multimedia content including blogs, emails, videos, graphics and photos to support marketing activity and branding.
Multi-channel Communications
Develop B2B and B2C communications for various projects including product launches, retention and recruiting strategies and corporate communications.
Strategic Planning
Partner across the enterprise to develop futuristic campaigns that aim to solve these problem areas: branding, customer experience, and internal and external retention.
Reporting and Data Analysis
Develop reports and provide actionable insights to determine the return on investment on media buys, digital ads, and sponsorships.
Digital Marketing
Broad set of digital marketing skill set including Content Management Systems (CMS), social media management, community engagement, paid ad management, search engine optimization (SEO), and marketing automation.
Experience includes
Professional Experience

Content Development Specialist
As a key individual contributor, this role exercises considerable judgment to help inform decisions in steering marketing initiatives across all products, services, community service, broker and agent relations, and retention efforts.
Strong writing. Led content strategy and served as the internal and external champion for UHA’s marketing strategy and communications.
Strategic thinker. Managed large-scale end-to-end marketing plans including defining objectives, identifying audience insights, developing media strategy, creative brief writing, and production across multiple channels including social, print, website, and TV.
Effective communicator. Collaborated across the enterprise to align key compelling marketing messages. Develop presentations as needed for leadership teams to inform them of campaign strategy, and rationnale.
Drives vision, purpose, and brand. Understood the UHA brand and ensured consistency of communication and activities designed to promote and reinforce the brand internally and externally.
Project management. Used discretion and independent judgment to manage the development, implementation, and optimization of digital and traditional marketing campaigns.
About UHA Health Insurance
UHA Health Insurance provides medical, drug and vision plans to nearly 4,300 Hawai‘i employer groups and approximately 57,000 members. As the only health plan in Hawai‘i founded by physicians, it was the first to offer preventive and wellness care focused health plans in the state. It continues to be physician led and offers the largest physician network in Hawai‘i.

Account Executive
Marketing execution and strategic planning. Managed the online reputation and strategic planning on behalf of clients in car and health insurance, consumer services, travel and tourism industry. Clients included DTRIC Insurance, Ekahi Health & Wellness, Rock-A-Hula, Star of Honolulu, Dolphin Star, Sea Life Park, and Sunspear Solar.
About Becker Communications Inc.
Established in 1986, Becker Communications, Inc. is a fully-integrated communications company grounded in our commitment to our clients’ success, to dealing fairly and ethically, to challenging ourselves as individuals and as a team, to acting as responsible, contributing members of our community.

Consumer Experience Specialist
Consumer analysis and advocacy. Provided support in developing stakeholder touchpoints and workflows that aligned with the HMSA brand promise. Developed and collected voice of the customer surveys to develop user-centered recommendations by incorporating:
- marketing research and analysis
- workflow and process analysis
- consumer feedback
Developed mockups of new business processes, consumer engagement workflows, personas, storyboards, journey maps that are built on CX principles for multiple channels across HMSA’s enterprise.
About Hawaii Medical Service Association (HMSA).
The Hawaii Medical Service Association (HMSA), an independent licensee of the Blue Cross and Blue Shield Association, is a reliable name in Hawaii health care. Established in 1938, we are the largest and most experienced provider of health care coverage in the state. Over half of Hawaii’s population have chosen HMSA for their health care coverage.

Email Marketing Manager
Strategic and tactical marketing planning. Responsible for the continuous development of Locations’ Marketo instance with a multi-faceted client database by creating roadmaps with key initiatives that strategically align business goals and process improvement.
Innovative thinker and marketing champion. Created various drips and nurture campaigns using multi-touch workflows based on client behaviors and website activity. Utilized lead scoring, multi-variant tests, and other Marketo tools to further develop Locations’ Marketo instance.
About Locations
As the state’s largest locally owned and operated real estate company, Locations understands the unique needs of Hawaii consumers, helping more local residents find homes than any other firm. The full-service company includes research, brokerage and property management, as well as its nonprofit arm, Locations Foundation.