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Case Studies

Integrated marketing campaigns focused on branding, communication, and lead generation

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DTRIC Lead Generation Strategy

The Problem During my time at Becker Communications, I managed the DTRIC Insurance account. Facing…

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UHA One Plan – A Comprehensive Marketing Launch

The Problem UHA Health Insurance was launching a new health plan, the One Plan, and…

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UHA Connections – Strengthening Brand Engagement

The Problem UHA Health Insurance needed an integrated marketing approach to enhance brand awareness, strengthen…

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Dear Hawaii – A Community-Driven Campaign

The Problem The "Dear Hawaii" campaign, spearheaded during my tenure at UHA, addressed significant challenges…

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UHA’s Annual Report Card – Multi-Channel Communications Campaign

Role Content Development Specialist Project description A reflective piece on the accomplishments done in the…

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DTRIC’s COVID-19 Response – Crisis Communications

The Problem During the global pandemic, DTRIC Insurance needed a way to communicate to agents…

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