Role
Account manager, project manager, website developer, social media manager, content creator, paid ad manager, community manager
Project description
During my tenure at Becker Communications, DTRIC Insurance was one of my clients. My role was as an account executive was to strategically partner with DTRIC’s leadership to develop digital marketing strategies that extend DTRIC’s audience, retain current customers, and recruit new agents and customers.
Highlights
- Managed paid ad management of $100,000
- Developed creative for SEM, Instagram ads, display ads, OTT and CTV ads
- Researched and implemented new ad channels to extend DTRIC’s reach
- Implemented lead generation strategies such as page optimization and keyword research to improve conversion rate
Skills and deliverables
Website development, WordPress front-end developer, copywriter, project manager, UX, UI, account management, content development, paid ad manager, SEM, Google ads, Meta ads, Instagram ads, Facebook ads, OTT ads, CTV ads, Spotify ads, Pandora ads, reporting and analysis, digital strategist, keyword research
DTRIC Insurance is a member of MS&AD Insurance Group, Japan’s largest insurance holding company and the eighth largest property and casualty insurance group in the world.
