Role

Email marketing manager

Project description

During the launch of the revamped Locations’ website, I developed an email drip campaign to move database through the lead funnel.

Highlights

• Implemented marketing automation to successfully manage a database of 300,000+ emails
• Subject matter expert with Markto and NetSuite
• Managed NetSuite email templates for agents
• Troubleshoot as needed with IT and off-shore support
• Implemented dynamic content based on customer segmentation
• Developed lead scoring system

Skills and deliverables 

Email, email marketing, client management, account management, database management, marketing automation, graphic design