Role
Account manager, project manager, social media manager, email marketer, community manager, content creator
Project description
During my tenure at Becker Communications, Sea Life Park was one of my clients.
Highlights
- Developed a monthly email newsletter
- Developed engaging social media posts
- Content creation – photos, videos, and event coverage
- Developed giveaways and contests to increase social media following, promote new packages and engagement
- Managed their Trip Advisor, Yelp and Google business reviews. Responded and routed customer inquires as appropriate
- Gathered insights as community manager to develop social media content and integrated marketing strategies to address customer complaints through different distribution channels
- Worked closely with the crisis management team to ensure messaging was aligned
- Gathered videos to use during events, product releases and PR pitches
- Coordinated and managed on-camera talent during photoshoots
- Managed incoming influencer inquiries and advised client on partnerships
Skills and deliverables
Website development, WordPress front-end developer, copywriter, project manager, account management, reporting and analysis, digital strategist, email, email marketing, social media management, content creation, photography, videography, content strategist, product launch, community management, influencer marketing
