Role

Content Development Specialist

Project description

During my tenure at UHA, I oversaw the production of the ads including production, channel distribution, budget, branding and messaging alignment, and performance analysis.

Highlights

• Oversaw advertising campaigns with production budgets of $50,000 or more.
• Oversaw a team of vendors in creative and branding, media buying, digital paid ad management and community partnerships
• Channel distributions included TV, radio, OTT, CTV, Google ads, Meta ads, paid media partners – PBN, Pacific Business, and Hawaii News Now

Skills and deliverables 

Account management, social media ads, display ads, SEM, YouTube ads, performance reporting, lead generation, reporting and analysis, copywriting, copyediting, landing page optimization, production, creative design production, vendor management, project management

Creative

Landing page optimization and creative asset management – Dear Hawaii

Landing page optimization and creative asset management – One Plan

Landing page optimization and creative asset management – UHA Connections

B2B & B2C Ads

Dear Hawaii

UHA Connections

Employer feature: HPCA

Employer feature: YMCA

Brand (General)

Member Testimonial

One Plan

Dots