Role

Content Development Specialist

Project description

Concepting and writing original content that is in alignment with UHA’s branding to promote the company’s products, services, and community involvement through various advertising mediums such as newsletters, print ads, digital blogs, social media, and podcasts.

Highlights

Team lead on special projects that required complex thinking and an integrated approach to current content strategy, marketing and business goals
Developed content strategy across all UHA’s owned and paid channels
Developed content for the UHA member and provider newsletters
Developed strategic blog articles based on health and well-being trends, and customer behavior