Role

Content Development Specialist

Project description

Oversaw the production and execution of paid media partnerships with Hawaii Business, Pacific Business News, Hawaii News Now and other community partners.

Highlights

• Developed consistent messaging and branding throughout different paid media ads and partnerships
• Distribution channels included website, email, display banner in Hawaii Business’ email newsletter, and TV partnerships
• Developed podcasts, emails, and articles for each partnership

Skills and deliverables 

Copywriter, copyeditor, project management, account management, creative assets management, vendor management, strategic planning, marketing strategy, content strategist, project planning, budget, performance reporting

PBN Hub

• Sourced images and worked with the designer as needed
• Developed blog articles

HNN podcast

• Secured guest
• Developed ongoing podcast calendar and aligned it with upcoming relevant holidays
• Conducted guest research and developed questions
• Developed further blog articles on UHA’s website to further promote the podcast

Hawaii Business articles

• UHA in the Community
• The Five Elements of Wellbeing
• Belong: Creating a Supportive Culture
• Belong: Where Every Employee Matters
• Happy Employees = Happy Customers

Here in Hawaii

• Oversaw the production of the first season of “Here in Hawaii” specifically UHA’s sponsored segments
• Managed Executive team’s expectations, developed content strategy, potential features, and business case
• Vetted each guest feature idea and partnership
• Worked closely with Marketing leadership to finalize show ideas and stories

Dr. Wee

Worked closely with Dr. Wee, producer Nolan and Jaime, and marketing leadership to help share her story.

Emily

Worked closely with Emily, JABSOM’s marketing team, producers Nolan and Jaime, and marketing leadership to help share her story.

Al

Worked closely with Al, Farrington High School, producers Nolan and Jaime, and marketing leadership to help share her story.